How to ditch vibe-crushers that could give potential buyers the creeps

By Valli Herman

Whether it’s an off-putting odor, kitschy decor or questionable artwork, a good real estate agent knows how to disappear such sale-killers for potential buyers without offending the home seller.

If professional staging isn’t an option, real estate agents are left to tell clients, delicately, how to literally and figuratively hide the dirty laundry — or the litter box, prurient artwork or even that collection of family keepsakes that can be a bit too personal.

“There is no more emotional product on the market. This is their nest egg, their inheritance,” said Sharona Alperin, of Sotheby’s International Realty in West Hollywood.

“I tell them I am here for one reason and that’s to maximize their return on the sale. And it’s a business at this point. They have to realize they have to turn it from a home into a house.”

 

You Might Also Like...
Recent Posts

1960s ranch in Highland Park’s Arroyo View Estates asking $958K

By Pauline O’Connor When last seen on the market in May, this 1960s ranch in Highland Park was in a bit of a sad state, as its previous listing photos illustrate. Six months later, its frown has been turned upside down. Located in the midcentury enclave of Arroyo View Estates, just east of Garvanza, the three-bedroom home has been… Keep reading

Rustic midcentury modern evokes a treehouse in Franklin Hills

By Lauren Beale A dramatic great room with an asymmetrical wood-and-truss ceiling is at the heart of this remodeled midcentury modern in the Franklin Hills neighborhood of Los Feliz. Angled windows provide treehouse-like views; wooden accents give the rustic interiors the feel of a vintage yacht. The detached studio resembles a cube made of steel,… Keep reading

TV producer Blake Masters seeks $2.2 million for his 1920s Spanish home

By Jack Flemming Writer and producer Blake Masters, whose credits include the movie “2 Guns” and the Showtime series “Brotherhood,” has offered up his home in Hollywood Hills, listing the 1920s Spanish-style dwelling for $2.195 million. With canyon views on one side and city views on the other, the 3,015-square-foot property features balconies on three… Keep reading