July 2017 Newsletter

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How to ditch vibe-crushers that could give potential buyers the creeps

By Valli Herman

Whether it’s an off-putting odor, kitschy decor or questionable artwork, a good real estate agent knows how to disappear such sale-killers for potential buyers without offending the home seller.

If professional staging isn’t an option, real estate agents are left to tell clients, delicately, how to literally and figuratively hide the dirty laundry — or the litter box, prurient artwork or even that collection of family keepsakes that can be a bit too personal.

“There is no more emotional product on the market. This is their nest egg, their inheritance,” said Sharona Alperin, of Sotheby’s International Realty in West Hollywood.

“I tell them I am here for one reason and that’s to maximize their return on the sale. And it’s a business at this point. They have to realize they have to turn it from a home into a house.”

The process begins with an overall deep cleaning and de-cluttering, but what agents have found in the process can be surprising.

Mike Deasy, chief executive of Deasy/Penner & Partners, has seen his share of oddities throughout his career.

“We have had, I think twice, collectors of insects, but they kept them in a glass case,” he said. “And there was one instance where there was a pathologist, and he had various specimens of things in jars. We told him to put those away.”

Home offices also offer the unexpected, particularly among medical professionals who may have diagrams and three-dimensional models of things you’d rather not think about.

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Take a Peek at the Neutra VDL Studio and Residences

Today, we take a peek at the VDL Research house built by Viennese-American architect Richard Neutra and his son Dion Neutra. Located on Silverlake Boulevard, across from the Silver Lake Reservoir and Meadow, the house was Neutra’s family home and studio for nearly three decades. The house is currently owned by Cal Poly Pomona and maintained by its College of Environmental Design. In 2017, the Neutra VDL House was named a National Historic Landmark by the U.S. Department of the Interior.

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Santa Monica beach cottage lays on the charm indoors and out

By Neal J. Leitereg

Cathedral ceilings, French doors and large picture windows enhance the cozy farmhouse vibe found inside this renovated beach cottage in Santa Monica. Complementing the 1920s home, once owned by actor Leo Carillo’s brother, is a soaking pool, a palm-topped guest house and a garage turned play room.

The details

Location: 343 Sycamore Road, Santa Monica, 90402

Asking price: $3.395 million

Built: 1923

House size: Three bedrooms, 2.5 bathrooms

Lot size: 6,567 square feet

Features: Vaulted ceilings; French doors; chef’s kitchen with stainless steel appliances and breakfast bar; great room; dining room; detached guest house; garage turned playhouse; soaking pool; fire pit; lush landscaping

About the area: In the 90402 ZIP Code, based on 10 sales, the median sales price in May was $4.245 million, according to CoreLogic. That was an 8.8% increase in price compared with the same month the previous year.

To read full article click “Keep Reading” or visit their website here.

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Stripped-down Santa Monica cottage asking $3.4M

By Bianca Barragan

This Santa Monica Canyon cottage has a wonderful, raw look about it, with its vaulted ceilings, exposed beams, and contrasting white walls. Built in the 1920s, the open and airy cottage has Douglas fir floors and beautiful French doors. There are also high-end appliances and finishes, lest anyone forget this is Santa Monica.

The master bedroom shares the sky-high ceilings of the communal spaces, and a fireplace and French doors that open out to the backyard add to the room’s grandness.

The property is actually more like a little compound, with a converted garage and a guesthouse sharing the property with the three-bedroom main residence.

The guesthouse, with a bathroom and kitchenette, could be used as its name intends. The garage is set up with a loft and playroom.

The house is listed for $3.4 million.

To read full article click “Keep Reading” or visit their website here.

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